On a miserable night at Dean Court, Chelsea slumped to an incredible 4-0 defeat to Bournemouth thanks to goals from Josh King (2), David Brooks and Charlie Daniels.
Gonzalo Higuain failed to open his account for his new side on his Premier League debut, but only made things worse.
A disappointing evening for Higuain was compounded when he was taken off after 65 minutes, less than 120 seconds after Brooks’ smart finish had doubled Bournemouth’s advantage. To say it was an unpopular decision with the visiting supporters would be an understatement.
A chorus of boos went up from the Chelsea end after Higuain’s name was read out by the PA announcer followed swiftly by a rendition of ‘you don’t know what you’re doing’ towards the beleaguered man in the dugout.
Higuain endured a difficult first half of the season on loan at AC Milan but if he expected things to be plain-sailing in comparison at Stamford Bridge, this game will have provided a major wake-up call.
Chelsea have plenty to do to seal a top-four place and they will need to get Higuain firing quickly.
Higuain delivered a subdued showing against Sheffield Wednesday on his debut last Sunday and again was quiet in the first half of his Premier League bow at Bournemouth, failing to have a shot on target in the opening 45 minutes despite his team having five in total.