Nile Breweries Limited, through their brand Eagle Poa has taken over the sponsorship of the FUFA Drum competition.
The Eagle Poa sponsorship is valued at Shs 250M per year for a duration of three years.
This takes the kit sponsorship, stadium branding, prize money, medals, trophies, media and other logistics.
While making the announcement on Sunday 1st, December 2019 evening at Pece Stadium in Guku, Isaac Okwi the regional sales manager Nile Breweries Gulu says, this year they will only handle stadium branding and also offer branded jerseys to Acholi and Buganda Provinces.
According to Okwi, the other benefits to start next year include, kits, prize money, medals, trophies, media and other logistics. Okwi says the deal is a supplement of the sponsorship between Nile Breweries and FUFA of the national football team.
Esther Musoke, FUFA Marketing director says the money will help boost the organization and mobilization of fans to support their respective provinces.
FUFA Drum tournament which was introduced in 2018 has 16 participating provinces with Buganda winning the inaugural tournament and West Nile finishing second.
